Smartwool

Smartwool partnered with Blue Scope Media to create a social media campaign showcasing their Merino wool socks designed for trail running in all conditions; wet, hot, or cold. Our team focused on capturing the adventure and performance behind the product, blending dynamic outdoor visuals with authentic storytelling. The final content highlights the comfort, durability, and versatility of Smartwool’s gear, inspiring runners and outdoor enthusiasts to take on any trail, no matter the elements.